Social Media Service Offerings
LET'S CHANGE THE WAY YOU WORK WITH YOUR AUDIENCE
As people in charge of social media, we live a hectic life so arranging meetings weeks in adance is key to our success. Between building effective strategies & overseeing multiple social media accounts, we need to stay on top of finding new opportunities for marketing growth, & report on the performance – all under the pressure of time.
Social media management is the process of analysing social media audiences & developing a strategy that’s tailored to them, creating & distributing content for social media profiles, monitoring online conversations, collaborating with influencers, providing community service, & monitoring, measuring, & reporting on social media performance & ROI.
All these tasks, which were once marginalized by businesses, have now stepped into the limelight of companies’ marketing strategies.
Why? Because social media provides great money-making opportunities – on the condition you manage your social channels in an organised, efficient way which is where we come in.
Here’s how you can efficiently manage social media content creation:
Assign us as your social media content go-to's, with over 10 years of design experience under our belt from some of the most renowned design universities in the world, know you're in safe hands. This step is critical to improving your efficiency, whether you’re an agency, entrepreneur or brand with multiple offices around the world.
It’s also necessary that we have a structured approval process in place. With the sheer amount of content we need to produce, it’s easy to get bogged down by unclear procedures. To ensure that no post gets stuck in a line, we manage all your content using a 'proofed by you' system.
We round up content ideas by looking at the competition, utilising social listening to monitor online conversations & analysing your page with analytics.
We determine how much content we need to create. Obviously, you don’t want to put out too little & disappear from your audiences' newsfeed or publish too much & appear irritating.
You will be able to save time by having us schedule & publish posts with images, videos, & user mentions directly. Additionally, thanks to the visual layout of many social media calendars, we will be able to get an instant overview of your social media content.
We then monitor your content performance & report on it when needed. Tracking how your posts resonate with your following allows us to identify the most effective elements of your campaigns & day-to-day posting, & focus our resources on replicating them in the future.
After we conduct a social media audit, it might turn out that some platforms simply don’t work well for your brand. In that case, you should take the time to understand the effort it will take from us to get the results you need.
It also depends on where your audience is. If we find out your audience is mostly on Twitter, for example, but your presence on there is far from strong, then we would seek to improve that.
If your results aren’t that great & your audience is somewhere else, you might consider shifting your resources to a different channel. But before you do, we ask you the following questions:
What are the business objectives (improving brand awareness, lead generation, website traffic, conversions?)
What are the demographics on the platform & are they matching the audience you'd like to reach?
Is direct competition present on the platform? How are they doing?
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LET'S CHANGE YOUR ONLINE PRESENCE TOGETHER
With such widespread usage & versatility, social media is one of the most effective free channels for marketing your business today. Here are some of the specific benefits of social media marketing:
Humanise your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts & interactions form an approachable persona that your audience can familiarise & connect with & learn to trust.
Drive traffic: Between the link in your profile, blog post links in your posts & your paid ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers. Plus, social signals are an indirect SEO factor.
Generate leads & customers: You can also generate leads & conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call-to-action buttons on profiles & appointment booking capabilities.
Increase brand awareness: The visual nature of social media platforms allows you to build your visual identity across vast audiences & improve brand awareness & better brand awareness means better results with all your other campaigns.
Build relationships: These platforms open up both direct & indirect lines of communication with your followers through which you can network, gather feedback, hold discussions & connect directly with individuals.