CBH Therapists

Building a Brand From the Ground Up
Client: 2022-Now
Lorraine Walker - www.Lorraine-walker.com (Simvoly Build - Wordpress Extension)
Also founder of MindYou
The Challenge
When we first met, Lorraine had recently qualified as a hypnotherapist and was entering a highly competitive industry with no established online presence, branding, or marketing experience. Like many newly qualified practitioners, she felt overwhelmed by where to begin and lacked the confidence to market herself professionally.
What We Built
I worked with Lorraine from the very beginning to create a complete digital foundation for her business, including:
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Custom website design & development X2
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Brand identity & visual direction
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Ecommerce & online product setup
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Etsy store creation and optimisation
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Email marketing systems & mailing list setup
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Social media branding & content direction
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Online business strategy & positioning
The Outcome
What started as a brand-new practice evolved into a recognised professional presence within the hypnotherapy industry.
Over the following years, Lorraine grew her confidence, client base, and reputation significantly, eventually returning to the very institution where she trained. She is now a supervisor and educator at the UK College of Hypnotherapy, helping train and mentor future practitioners while running her own practice in the UK.
Why This Project Matters
This project represents more than web design. It demonstrates ability to turn an idea into a credible, professional business through branding, digital strategy, and long-term support.
