Overly-posed, excessively filtered social media posts are quickly losing their appeal. While many influencers have built their personal...

Social proof is one of the biggest factors in modern consumer behaviour. It's said that people read 10 online reviews before making a...

Both marketers and customers have wanted more personalised content for years (probably decades really!). And, in 2020, tech is now...

There are now a whopping 1.3 billion active users on Messenger (the favourite in the UK) and over 1.5 billion on Whatsapp worldwide. With...

Will 2020 be the “Year of Social E-commerce? The “Year of Messaging Apps?” Or, maybe the “Year of Interactive Content?” The short answer...